RESUME
MARKETING AND DESIGN RESUME
Clipper City Brewing co. | 2023 - Present
Creative Manager
Heavy Seas Beer
Clipper City Brewing co. | 2023 - Present
social media campaigns (organic and paid), elevating brand engagement and increasing follower growth across platforms.
Social Media Strategy & Management:
Spearheaded the planning and execution of innovative
social media campaigns (organic and paid), elevating brand engagement and increasing follower growth across platforms.
Content Creation & Branding:
Crafted eye-catching, memorable content that effectively promoted brand initiatives, successfully leading a comprehensive rebranding effort that refreshed label art and the company logo.
and digital assets, enhancing marketing initiatives and brand recognition in a competitive market.
Visual Design Leadership:
Designed striking visual concepts for packaging, promotional materials,
and digital assets, enhancing marketing initiatives and brand recognition in a competitive market.
Website Development & Management:
Led the redesign of the Heavy Seas Beer website, implementing user-friendly features and ensuring updates on new products, events, and Taproom information to boost online engagement.
platforms, to ensure consistent messaging and accessibility for consumers.
Online Presence Oversight:
Managed and optimized the brand's digital footprint across various
platforms, to ensure consistent messaging and accessibility for consumers.
Event Content Creation:
Attended and captured dynamic content during major brand activations and Taproom events, leveraging real-time storytelling to enhance presence and community engagement.
Lightroom, InDesign) for all design projects, complemented by video production and editing capabilities to create compelling multimedia content.
Creative Software Proficiency:
Utilized advanced skills in Adobe Creative Suite (Illustrator, Photoshop,
Lightroom, InDesign) for all design projects, complemented by video production and editing capabilities to create compelling multimedia content.
simultaneously, meeting tight deadlines while maintaining high-quality standards.
Project Management:
Demonstrated strong organizational skills by managing multiple projects
simultaneously, meeting tight deadlines while maintaining high-quality standards.
Self-Employed | 2020 - Present
Designer & Illustrator
Kaila M. Ingram Designs & Illustrations
Self-Employed | 2020 - Present
commissions within just six months, showcasing exceptional talent and market appeal.
Rapid Client Acquisition:
Cultivated an expansive and diverse client base, securing over 200 projects and
commissions within just six months, showcasing exceptional talent and market appeal.
a wide range of projects, including captivating book illustrations, vibrant merchandise *art, striking hand-painted murals, bespoke private commissions, enticing menu designs, and memorable logos.
Tailored Creative Solutions:
Collaborated intimately with clients to craft custom designs and illustrations for
a wide range of projects, including captivating book illustrations, vibrant merchandise *art, striking hand-painted murals, bespoke private commissions, enticing menu designs, and memorable logos.
with Lilly Pulitzer), Poshmark, Whosits & Whatsits, and The Partnership Project (Sierra Club and World Wildlife Foundation), alongside myMorawa Publishing, reflecting a proven track record of exceptional creative results.
High-Profile Collaborations:
Partnered with prestigious brands such as Juice Stand Macarons (in collaboration
with Lilly Pulitzer), Poshmark, Whosits & Whatsits, and The Partnership Project (Sierra Club and World Wildlife Foundation), alongside myMorawa Publishing, reflecting a proven track record of exceptional creative results.
staying ahead of trends and identifying emerging opportunities to maximize growth and enhance client satisfaction.
Strategic Market Insights:
Utilized keen market analysis to determine optimal pricing strategies for services,
staying ahead of trends and identifying emerging opportunities to maximize growth and enhance client satisfaction.
Dynamic Showcasing & Promotion:
Actively showcased artwork, while expertly managing online shops and maintaining a vibrant social media presence to engage and expand a dedicated audience.
Versatile Artistic Expertise:
Employed a diverse range of artistic styles and techniques, consistently delivering high-quality, impactful designs that resonate with various audiences and elevate brand identities.
Senior Graphic Designer, Marketing Coordinator and Social Media Manager
AESU Alumni World Travel | 2014 - Present
engagement.
Innovative Content Creation:
Spearheaded the development of dynamic print and web-based content for marketing over 15 tours to 40+ university alumni organizations nationwide, enhancing brand visibility and
engagement.
Visual Storytelling:
Designed and curated eye-catching video and photo content across all platforms, ensuring relevance by staying ahead of industry trends and effectively managing the social media marketing team.
Targeted Campaign Management:
Created and executed impactful ad campaigns and boosted posts across social media and web platforms, driving measurable engagement and growth in audience reach.
tailored to client needs, overseeing marketing operations and delegating tasks within the team to maximize efficiency.
Global Marketing Operations:
Collaborated with international partners to curate custom marketing plans
tailored to client needs, overseeing marketing operations and delegating tasks within the team to maximize efficiency.
including brochures, flyers, and merchandise, crafting tailored marketing materials to meet client objectives for the year ahead.
Comprehensive Advertorial Planning:
Led the design and organization of cross-platform advertorial campaigns,
including brochures, flyers, and merchandise, crafting tailored marketing materials to meet client objectives for the year ahead.
Brand Evolution:
Directed yearly rebranding initiatives, updating the company’s visual identity, tour logos, and web presence to adapt to changing aesthetics and market trends, ensuring a fresh and relevant brand image.
Tour Development & Design:
Played a key role in designing new tours annually through in-depth location research, market interest analysis, hotel and accommodation assessments, and drafting engaging tour itineraries.
SKILLS
content creation, advertising, and merchandising
Digital Marketing:
Social media management,
content creation, advertising, and merchandising
experienced with WordPress, Google Analytics and Microsoft Office
Technical Skills:
Semi-proficient in HTML/CSS;
experienced with WordPress, Google Analytics and Microsoft Office
(Photoshop, Illustrator, InDesign, Premiere Pro, Dreamweaver), Procreate, as well as most major social media editing tools and apps (Canva, Adobe Express, CapCut, etc.)
Design Software:
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, Premiere Pro, Dreamweaver), Procreate, as well as most major social media editing tools and apps (Canva, Adobe Express, CapCut, etc.)
(digital and print), illustration, digital art, typography
Graphic Design:
Packaging design, logo design
(digital and print), illustration, digital art, typography
Writing:
Creative writing and copywriting
client relations, and team management
Project Management:
Event organization,
client relations, and team management
Brand Development:
Brand and product development
Packaging and Merchandising:
From concept to production
Achievements
partnership with the Lilly Pulitzer brand in the D.C. area, enhancing visibility and market appeal.
Juice Stand Macarons: Designed all packaging
and branding materials for a product line sold in
partnership with the Lilly Pulitzer brand in the D.C. area, enhancing visibility and market appeal.
illustration for an emerging author in Germany
Book Cover Design:
Created a custom book cover
illustration for an emerging author in Germany
Heavy Seas Beer:
Successfully led the rebranding initiative for Heavy Seas Beer, which included designing and building a new website, reimagining all label artwork, and refreshing the brand image